Primed to revolutionize retail: 25 facts about Amazon Prime

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Are you an Amazon Prime member? If you shop on, the world’s biggest retail site, the chances are that you’ve already signed up to take advantage of their exclusive membership subscription.

In fact, Amazon Prime has grown so quickly that it’s revolutionizing the online retail industries.  Rendering traditional buying and selling models obsolete, ‘Prime has sent shock waves around the world of product sales, leaving competitors scrambling to keep up.

Here are 25 facts about Amazon Prime, delivered to you at a steep discount and with free same day shipping compliments of Blue Water Credit!

As of mid-2017, there were an estimated 80 million Amazon Prime customers – which is about 1 in every 4 people in America!

In fact, 44% of all U.S. households have an Amazon Prime account. (I’ve read reports that up to 70% of all U.S.households have a Prime account, but there’s no way that’s accurate.)

Amazon Prime brought in $6.4 billion in revenue in 2016 after clocking $4.47 billion in 2015.

If you bought stock in Amazon or Amazon Prime a while ago, you’re probably a very happy investor since Prime has increased 49% in year-over-year revenue!

In total, their customer base is worth an estimated $143 billion – which is more than the GDP of XYZ

While Amazon has countless millions of products for sale, about 20 million of their items are eligible for Amazon Prime.

‘Prime buyers are big spenders, too. An average Amazon Prime user spends about $2,500 annually on Amazon.

And 40% of all Amazon Prime members spend $1,000 a year or more on the shopping website.

Compare that to the annual average $544 a non-prime Amazon shopper spends on that site.

Based on that comparison, the average Amazon Prime user spends 4.6 times more on the site than non-Prime shoppers.

But by no means is Amazon Prime a U.S. phenomenon, as it actually operates in the vast majority of countries in the world!

Amazon Prime is such a big phenomenon that they even have their own special day! Called Amazon Prime Day, it was launched in 2015 on the 20th anniversary of the company and commemorated every year in July.

In fact, Amazon Prime Day has become one of the biggest shopping days of the year, by some estimates surpassing the sales and deals available on Black Friday!

Just between 2015 and 2016, Amazon saw its Prime Day sales grow 60%, from about $600 million in revenue to over $1 billion this year.

According to Amazon representatives, tens of millions of Prime members made a purchase on Amazon Prime Day, with an increase of about 50% traffic year-over-year.

For 2017’s Amazon Prime Day, the Echo Dot was the hottest seller.

Thanks to regular 1,000% increases in sales volumes that Day, many companies and retailers are practically begging Amazon to include their items for Prime Day, albeit at a lower profit margin.

But Amazon Prime’s competitors are piggybacking on the concept of “Black Friday in July,” too. Invigorated by Amazon’s online shopping splurge, eBay is now offering steep discounts as well, and its two biggest sales day ever were around Amazon Prime Day this year.

Prime Day deals took the plunge and signed up for the service, which costs $99/year or $10.99/month.

But it’s not just great deals and sales that motivate people to sign up for Amazon Prime’s $99 yearly (or $10.99/month) subscription.

Other benefits include access to early release sales (Prime Early Access), limited release offers (Lightning Deals), free goods like videos, music, etc., and, of course, free shipping.

In fact, it’s free two-day shipping for more than 20 million Prime eligible items that first motivates costumers to sign up.

Even better, free same-day delivery is available in 14 metro areas around the U.S.!

Amazon Prime members also have free access to a huge catalog of 40,000 videos and movies, 1.5 million songs, and 1 million Kindle ebooks with Digital Prime.


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